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Whether or not it is your favourite, there is no denying ‘This Is The Day’ has become the most widely-known and recognisable THE THE song and used in countless TV programmes, adverts and films, from art-house cinema to Hollywood blockbusters. And whether or not it is to your taste, there is no denying the success and ubiquity of the Marvel Universe films and franchise. And the two are now making their acquaintance! ‘This Is The Day’ is featured in the soundtrack of the new Guardians Of The Galaxy Vol. 3, released worldwide on 5 May 2023.

Some may wonder why we never posted the video for this song on THE THE’s Official YouTube channel. A few words from Matt to explain:

“For many years I insisted this video be withdrawn and banned from circulation as I was so unhappy with it – the end result didn’t turn out at all like the director, Tony Dow, said it would. (Ironically, Tony, a lovely man, went on to make his name as the director of the British comedy sitcom Only Fools And Horses!). At the age of 21, I didn’t know the difference between film and video (on which this was shot). Because I was so disappointed with the video for ‘This Is The Day’, in future I insisted I would only shoot music videos on film. One of the next videos I made was with Tim Pope in NYC, shot on 35mm and probably my all-time favourite: ‘Out Of The Blue (into the fire)’. Videos like that are the ones that truly reflected how I felt and what my music was trying to express.

But, as the years have advanced, my feelings towards the video for ‘This Is The Day’ have softened somewhat and I can see the funny side of it – particularly my haircut and the way I’m self-consciously skulking around! More poignantly, all my immediate family are in it; only two of us are now left, so for that purpose alone it’s worth re-viewing.”